CONSULTING + PRODUCT/ Founder
Fulfillment IQ
Where it started. Ops assessments, warehouse design, WMS, labor strategy. Built from years of walking floors and fixing what's broken.
→Ninaad Acharya
I build things in logistics. Sometimes with code, sometimes with people, sometimes with LEGO.
I've spent the last two decades inside warehouses and shipping networks. Not just studying them, but building the software and the companies that make them run. Working for retailers, brands and 3PLs. From planning to execution. I walked the floors, learned why most technology fails the people who actually use it, and decided to build things that don't.
I'm based in Toronto. Dad to a boy and a girl. I think the best technology comes from people who've done the work themselves, and I've never lost the habit of wanting to understand how everything actually works. From a pick path to a P&L.
// WHAT I'M BUILDING
VENTURE STUDIO/ Founder
CrossDock Studio
The workshop behind the workshops. We find the gaps in logistics infrastructure and build products to fill them.
YARD SECURITY/ Studio Incubation
Proyard
Yard security and neighborhood watch for industrial properties. Being developed with Prologis.
// LISTEN + ENGAGE
// OUT THERE
Writing
Speaking
Featured speaker, Manifest 2025
Shoptalk, panel + commentary
Home Delivery World, speaker
PARCEL Forum, talk / session
Recognition
Pros to Know, Supply & Demand Chain Executive, 2023 & 2024
Top Retail Expert, RETHINK Retail, 2024-2026
// HOW I THINK
Operator empathy is non-negotiable. If you haven't stood in a warehouse at 5am watching a pick process fall apart, you don't understand the problem well enough to solve it.
Ship what works. Not what's clever. Not what demos well. What actually survives contact with a real warehouse on a Monday morning.
Most warehouse tech is oversold. A lot of what gets called "AI" is a heuristic with a pitch deck. I'd rather build something honest that works than something impressive that doesn't.
Consolidate tribal knowledge. The best operators carry decades of know-how in their heads. The job is to capture that, systematize it, and make it available to every facility. Not replace it with a dashboard.
Build from the floor up. The answers aren't in a conference room. They're on the dock, in the aisle, at the returns station. Start there.
// SAY HELLO
If you're working on something in logistics, I want to hear about it.
Toronto, Canada